THE UNIVERSITY OF LAW

Business Management with marketing

BA (Hons)  |  Placement Year:   No

The marketing pathway is aimed at students with an interest in pursuing a career in marketing or business management, and offers a grounding in both areas. You’ll learn about the relational nature of marketing, and how strategic marketing planning and communications contribute to the success of organisations internationally. This course will develop your skills in planning, presenting, communication and teamwork. 

This degree will prepare you for a wide range of positions, including roles in digital communications, customer behaviour and management. You will receive an exemption from the Chartered Institute of Marketing for the Level 4 Marketing module within the Certificate in Professional Marketing. 

Students who graduate from this course often consider the following postgraduate options: Masters in Business Administration, MSc International Marketing, Strategic Marketing or Digital Marketing, postgraduate qualifications with the Chartered Management Institute and/ or the Chartered Institute of Marketing, MSc in Business Management. 

Programme description

The marketing pathway is aimed at students with an interest in pursuing a career in marketing or business management, and offers a grounding in both areas. You’ll learn about the relational nature of marketing, and how strategic marketing planning and communications contribute to the success of organisations internationally. This course will develop your skills in planning, presenting, communication and teamwork. 

This degree will prepare you for a wide range of positions, including roles in digital communications, customer behaviour and management. You will receive an exemption from the Chartered Institute of Marketing for the Level 4 Marketing module within the Certificate in Professional Marketing. 

Students who graduate from this course often consider the following postgraduate options: Masters in Business Administration, MSc International Marketing, Strategic Marketing or Digital Marketing, postgraduate qualifications with the Chartered Management Institute and/ or the Chartered Institute of Marketing, MSc in Business Management. 

Key Modules

This course is delivered in an interactive way, with learning taking place both in and outside the classroom environment. 

In the Years 1 and 2, four contact hours per module per week are split between two 2 hour small workshops, so as to promote group interaction and facilitate personal support. 

In the final year, three contact hours per module per week are split between an hour lecture and a 2 hour small workshop. 

This means students should expect 12 hours of overall contact time per week in the Year 1 and Year 2, and 9 hours of overall contact time per week in Year 3. 

Face-to-face learning is supported by online resources, including the Financial Times, case studies, simulations, learning videos, reading materials, online testing, and feedback. Students will receive their core textbooks free of charge. 

In addition, all the University of Law Business School's programmes are supported by our Virtual Learning Environment: Elite. This is the first point of call for academic information, such as details of assessments, lecture sequences and online copies of all study materials. 

Students also have access to our online library facilities and learning resources from the Chartered Management Institute, the Chartered Institute of Marketing and the Financial Times. These resources provide a range of professional and business based materials that represent the latest market trends, with sector-based articles and analysis reports. 

The programme involves a considerable amount of group work and group assessment, and up to 25% of the assessment takes this form. The assessments are designed to meet the learning outcomes both academically and professionally. This involves seminars, workshops, tests, presentations, assignments, and exams. 

Module & Subject

Year1

- Essentials of Management 
- Academic and Professional Studies 
- Principles of Marketing 
- Accounting and Finance 
- International Business Environment 
- Managing and Leading People 

Year2

- Leading Change 
- Corporate Responsibility 
- Economics, Economy and Trade 
- Personal and Professional Development

Year3

- Sector Specific Project or Sector Internship
- Global Leadership                      
- Strategic Management                      
- Creativity, Innovation and Entrepreneurish

Entry Requirements
  • International Foundation Programme, Higher Secondary School Certificate/Intermediate Certificate 50% or GPA 3.0 or B
  • 2 year accelerated LLB, 3 year LLB degrees, & i-LLB - Higher Secondary School certificate 80% or GPA 5.0
  • 4 year LLB degrees with Foundation year - Higher Secondary School certificate 70% or GPA 4.0
  • Overall band score of 6.5 with no one component below 6.0.
Foundation Campus
No Foundation
Course Option
Course Duration: 3 years
Course Fee:  13000.00
Course Level: 
Application Deadline 
International Student:   (15,July)
Location
Country:  UNITED KINGDOM
Campus Location:  London, Bloomsbury
Intake Deadline
SEPTEMBER