The Management MSc programme offers:

• Specialist pathways which reflect the distinctive strengths of Brunel Business School: marketing and branding, technology and innovation, entrepreneurship and research.

• Emphasis on developing employability and career development skills.

• UK commercial visits and the option of a week-long overseas study tour.

• Optional 14 week work placement.

The programme possesses considerable strengths including the existence of a diverse and international mix of faculty and students. Students benefit from research-informed teaching, as well as practical and professional support to their academic and vocational development.

MSc Management is offered in four specialisations:

• MSc Management (General Management) – developing a generalised knowledge of theory and its practical applications to business, public sector and third sector organisations.

• MSc Management (Branding and Marketing) – combining a generalist study of management with a specialist study of marketing and branding issues followed by a related dissertation topic.

• MSc Management (Technology and Innovation Management) – combining a generalist study of technology and innovation issues followed by a related dissertation topic.
  
  
• MSc Management (Creative Industries) – combining a generalist study of management with a specialist study of the media industry and media management issues followed by a related disseration topic.

The course will provide you with an advanced and applied understanding of contextual forces on organisations – be they legal, ethical, economic, environmental, social and technological; together with business strategy, markets and customers, financial management and the management and development of people.

MSc Management (General Management)

Choose two elective modules from:

International Business Ethics and Corporate Governance: This module focuses on business ethics, sustainability and corporate governance in the international context. Both areas will be addressed from the perspective of the dual ‘business’ models of the shareholder and the stakeholder approaches. Further the broader societal impacts of business activities will be considered in-depth. The full range of businesses will be considered – from large corporations through to SMEs. Empirical studies will be used to apply the theoretical resources of moral philosophy, CSR, sustainability and corporate governance.

Organisational Behaviour: This module explores the main theories and key functions of leadership and management and their application. You will be able to critique these as well as appreciate the contemporary issues facing leaders and managers. You will also be able to critically evaluate characteristics of effective management and how this differentiates from leadership. You will discuss and assess relative strengths and limitations of key approaches to developing leaders and managers in organisations.

International Marketing: The module addresses critical understanding and ability in assessing the effectiveness of international marketing theory and practice. It targets principles and issues that drive markets world-wide. Students will develop insight and investigative ability concerning issues facing a business that needs to research markets and develop and implement market strategies, techniques and methods across a range of international sectors.

Corporate Branding Theory and Issues: The module aims to provide a critical understanding of corporate branding theory through an examination of key theoretical frameworks. Stakeholder theory, as well as models of corporate brand management and building brand equity will be reviewed to enable this understanding. The module aims to explore extant theory on the application of corporate brand management tools in a wide range of business contexts.

Creative Contexts: This module provides a critical consideration and evaluation of the structure, imperatives, recent history and likely future development of the publishing, film and television and media industries. These industries are changing very rapidly and the module prepares students to creatively navigate this dynamic sector. As a case study, the module focuses specifically on the publishing industry, examining the strategies employed to identify gaps in the market and to mediate their outputs. Students will benefit from the insights of industry professionals who contribute to the delivery of the module.

Media Issues: This module will identify and critically interrogate what it means to be a media professional in the digital age. It will examine the institutions, issues and frameworks that impact on the work of media practitioners, using journalism in all its form as a case study. Students will explore the political, economic and occupational contexts that impact on practice. Conceptually, the module will examine present debates about professionalism, globalisation and citizenship, as well as consider the impact that digital technology is having on the future of media.

Knowledge Management, Social Networks and Innovation: This module explores the intersection between knowledge, social network technologies and innovation. It examines how organisations create, utilise and communicate knowledge in the global knowledge-based economy and the wider social and economic factors affecting knowledge transfer. The module identifies the exploitation of Web 2.0 which enables social engagement and processes for business development.

Technology Management: The module aims to develop and demonstrate a critical and practical understanding of the issues associated with modern technology management and business development. It forms part of a coherent programme of study that seeks to develop and demonstrate critical reflection on current theory and practice of management.

MSc Management (Marketing and Branding Management)

Corporate Branding Theory and Issues: The module aims to provide a critical understanding of corporate branding theory through an examination of key theoretical frameworks. Stakeholder theory, as well as models of corporate brand management and building brand equity will be reviewed to enable this understanding. The module aims to explore extant theory on the application of corporate brand management tools in a wide range of business contexts.

International Marketing: The module addresses critical understanding and ability in assessing the effectiveness of international marketing theory and practice. It targets principles and issues that drive markets world-wide. Students will develop insight and investigative ability concerning issues facing a business that needs to research markets and develop and implement market strategies, techniques and methods across a range of international sectors.

Plus one elective module from:

Organisational Behaviour

Technology Management

Creative Contexts

See above for module details

MSc Management (Technology and Innovation Management)

Knowledge Management, Social Networks and Innovation: This module explores the intersection between knowledge, social network technologies and innovation. It examines how organisations create, utilise and communicate knowledge in the global knowledge based economy and the wider social and economic factors affecting knowledge transfer. The module identifies the exploitation of Web 2.0 which enables social engagement and processes for business development.

Technology Management: To develop and demonstrate a critical and practical understanding of the issues associated with modern technology management and business development. The module forms part of a coherent programme of study that seeks to develop and demonstrate critical reflection on current theory and practice of management.

Plus one module from:

Creative Contexts

International Marketing

Organisational Behaviour

• A minimum score of 55% - 65% or 2.75/4 - 3.25/4. Offers within the grade range are determined by the higher education institution attended.
• IELTS: 6.5 (min 6 in all areas)
• Pearson: 58 (51 in all subscores)
• BrunELT: 65% (min 60% in all areas)