BRUNEL UNIVERSITY LONDON

Corporate Brand Management

MSc  |  Placement Year:   No

Our MSc Applied Corporate Brand Management is offered in a choice of two routes:

  • MSc in Applied Corporate Brand Management – a one year standard master's

OR

  • MSc in Applied Corporate Brand Management (with Professional Practice) 16 months

Our programme enjoys the input from a dedicated corporate advisory board made up of experts from the branding world, including senior brand executives of multi-national firms, brand consultants and design gurus. You can read more about this in the Special Features section.

Our MSc in Applied Corporate Brand Management (with Professional Practice) incorporates a 16 week work placement component at a company or a consultancy. This unique feature of the work placement distinguishes our programme from other similar Masters in the country.

Our Applied Corporate Brand Management programme covers issues of branding in blue chip companies, the service industry, banks, petroleum companies, lifestyle organisations, corporate brand heritage, nation and place branding.

You will examine the core contents of branding at the corporate level rather than at the product level. In other words, teaching on the programme focuses on branding of the corporation rather than branding the product.

The focus on corporate branding considers the following components:

  • Corporate identity

  • Corporate image and reputation

  • Corporate design

  • Corporate culture

  • Corporate behaviour

  • Corporate brand structure and brand strategy

You will undertake a project in collaboration with branding firms as part of your consultancy-based dissertation option. Examples include projects that are concerned with measuring the corporate image and ascertaining brand success of a chosen corporation.

Programme description

Our MSc Applied Corporate Brand Management is offered in a choice of two routes:

  • MSc in Applied Corporate Brand Management – a one year standard master's

OR

  • MSc in Applied Corporate Brand Management (with Professional Practice) 16 months

Our programme enjoys the input from a dedicated corporate advisory board made up of experts from the branding world, including senior brand executives of multi-national firms, brand consultants and design gurus. You can read more about this in the Special Features section.

Our MSc in Applied Corporate Brand Management (with Professional Practice) incorporates a 16 week work placement component at a company or a consultancy. This unique feature of the work placement distinguishes our programme from other similar Masters in the country.

Our Applied Corporate Brand Management programme covers issues of branding in blue chip companies, the service industry, banks, petroleum companies, lifestyle organisations, corporate brand heritage, nation and place branding.

You will examine the core contents of branding at the corporate level rather than at the product level. In other words, teaching on the programme focuses on branding of the corporation rather than branding the product.

The focus on corporate branding considers the following components:

  • Corporate identity

  • Corporate image and reputation

  • Corporate design

  • Corporate culture

  • Corporate behaviour

  • Corporate brand structure and brand strategy

You will undertake a project in collaboration with branding firms as part of your consultancy-based dissertation option. Examples include projects that are concerned with measuring the corporate image and ascertaining brand success of a chosen corporation.

Key Modules

Our MSc consists of both compulsory and optional modules, a typical selection can be found below. Modules can vary from year to year, but these offer a good idea of what we teach.

Compulsory

Corporate Branding Theory and Issues

This module aims to provide a critical understanding of corporate branding theory through an examination of key theoretical frameworks. You will review Stakeholder Theory, as well as models of corporate brand management and building brand equity to enable your understanding. With this module, you will explore extant theory on the application of corporate brand management tools in a wide range of business contexts.

Applied Corporate Branding

The Applied Corporate Branding module focuses on applying corporate branding theory to practice. You will examine issues such as brand positioning and brand architecture, managing retailers’ own brands, managing luxury brands, crafting new branding strategy, building brand equity, brand recovery, corporate rebranding, co-branding and corporate branding and new media through a critical discussion of ten relevant case studies. The module aims to equip you with critical skills in the evaluation of current cases / strategies of contemporary corporate brands and with professional skills in the application of theory in practice.

As part of this module, industry practitioners are invited to provide you with invaluable qualitative feedback on case analyses. Find out more about this in the Special Features section.

Strategic Corporate Brand Management and Consulting

This module focuses on strategic corporate brand management and consulting and deals with the applied aspects of the territory (the management of change in corporate branding contexts). You will examine key normative models such as corporate brand alignment and the six conventions of corporate brand management among others and you will examine the strategic nature of corporate brand management in the context of mergers, acquisitions, takeovers and franchise arrangements. You will be able consider issues relating to the shared ownership and management of corporate brands and to corporate brand architecture and you will also examine the roles, activities and approaches adopted by corporate brand consultancies.

Module & Subject

English at Brunel has gone from strength to strength over the last decade to the point where it is now regularly ranked in the top ten English departments in the UK in the Guardian league tables.Our particular areas of strength, which include modern and contemporary literature, Shakespeare, Renaissance studies, Victorian literature and culture, and world literature in English.
Contemporary  Writing at Brunel University London is a leader in the field. We have a thriving graduate community in the subject, and welcome PhD applications in our particular areas of expertise.

The writers at Brunel are all actively publishing and specialists in many areas of writing including:

  • all aspects of modern literary fiction
  • all aspects of contemporary commercial fiction
  • poetry, including for performance
  • women's and multicultural writing
  • horror and thriller writing
  • all aspects of fantasy fiction
  • post-colonial fiction
  • children's/ YA fiction
  • non-fiction
  • screenwriting
  • screen adaptation
  • comedy writing
  • writing for radio
  • writing for opera
  • autobiographical writing
  • female genital mutilation in Africa and the UK
  • the Fusion of creative writing and dramatherapy
  • creative writing for therapeutic purposes
  • autobiographical writing
  • female genital mutilation in Africa and the UK
  • the fusion of creative writing and dramatherapy
  • creative writing for therapeutic purposes
Entry Requirements
  • A minimum score of 60%- 70% or GPA 2.8/4 - 3.4/4. Offers within the grade range are determined by the higher education institution attended.
  • IELTS: 6.5 (min 6 in all areas)
  • Pearson: 58 (51 in all subscores)
  • BrunELT: 65% (min 60% in all areas)
Foundation Campus
No Foundation
Course Option
Course Duration: 1 years
Course Fee:  16200.00
Course Level:  POSTGRADUATE
Application Deadline 
International Student:   (15,July)
Location
Country:  UNITED KINGDOM
Campus Location:  Brunel University London, Kingston Lane Uxbridge Middlesex UB8 3PH
Intake Deadline
SEPTEMBER