BRUNEL UNIVERSITY LONDON

Business and Management (Marketing)

BSc (Hons)  |  Placement Year:   Yes

Brunel's Business and Management degree will equip you with a broad knowledge and appreciation of business and management as well as the analytical, technical and interpersonal skills required to understand, analyse and address the problems that today’s companies face. The Marketing pathway develops a more in depth understanding of the marketing functions. It also offers the chance to explore the fundamental principles and practices of other major aspects of modern day marketing, such as market research, database marketing, exporting and the marketing of not-for-profit services.

  • Theories and principles of marketing communications and how they are translated into operational practice
  • Theories of consumer behaviour and the practical implications of marketing management
  • Taught by tutors with extensive managerial and consulting experience in industrial and commercial settings
  • Management study that offers a broad range of career options
  • A year’s work placement in year 3 (for those who undertake placement)

Compulsory business modules in this pathway offer you a range of skills in business and management (see Course Content), whilst compulsory specialist subjects include Marketing Communications, Strategic Marketing, Consumer Behaviour, Marketing Channels, and International Marketing.

The Chartered Institute of Marketing (CIM) is the leading professional body for marketers worldwide and exists to develop the marketing profession, maintain professional standards and improve the skills of marketing practitioners. Brunel University London has joined forces with CIM to give students the opportunity to gain professional qualifications through CIM Graduate Gateway. CIM qualifications are highly sought after by employers, and map alongside our own degrees which ensures we are equipping students with the best opportunities for a successful marketing career.

You will also learn valuable technical skills along the way: numerical methods and statistical software packages such as SPSS and EXCEL without the need for A level maths or the overseas equivalent.

Programme description

Brunel's Business and Management degree will equip you with a broad knowledge and appreciation of business and management as well as the analytical, technical and interpersonal skills required to understand, analyse and address the problems that today’s companies face. The Marketing pathway develops a more in depth understanding of the marketing functions. It also offers the chance to explore the fundamental principles and practices of other major aspects of modern day marketing, such as market research, database marketing, exporting and the marketing of not-for-profit services.

  • Theories and principles of marketing communications and how they are translated into operational practice
  • Theories of consumer behaviour and the practical implications of marketing management
  • Taught by tutors with extensive managerial and consulting experience in industrial and commercial settings
  • Management study that offers a broad range of career options
  • A year’s work placement in year 3 (for those who undertake placement)

Compulsory business modules in this pathway offer you a range of skills in business and management (see Course Content), whilst compulsory specialist subjects include Marketing Communications, Strategic Marketing, Consumer Behaviour, Marketing Channels, and International Marketing.

The Chartered Institute of Marketing (CIM) is the leading professional body for marketers worldwide and exists to develop the marketing profession, maintain professional standards and improve the skills of marketing practitioners. Brunel University London has joined forces with CIM to give students the opportunity to gain professional qualifications through CIM Graduate Gateway. CIM qualifications are highly sought after by employers, and map alongside our own degrees which ensures we are equipping students with the best opportunities for a successful marketing career.

You will also learn valuable technical skills along the way: numerical methods and statistical software packages such as SPSS and EXCEL without the need for A level maths or the overseas equivalent.

Key Modules
  • A sandwich placement is totally different from the kind of work experience you may have had whilst at school
  • A work placement is a proper job with a proper organisation – quite often the organisation is a household name
  • Work placement students earn proper salaries: currently students are generally being paid between £13,000 and £17,000 per annum, depending on the market sector and location – some have been known to earn considerably more than this
Module & Subject

Level 1

Compulsory

  • Introduction to Management Enquiry
  • Managing Information with Technology
  • Organisational Behaviour and Analysis
  • Introduction to Accounting
  • International Business Environment
  • Principles and Practice of Marketing

Level 2

Compulsory

  • Database and Customer Relationship Management
  • Marketing Communications
  • Critical Perspectives in Management
  • Consumer Behaviour
  • Marketing Research
  • Marketing Channels and Logistics

Level 3

Compulsory

  • International Marketing
  • Strategic Marketing
  • Issues and Controversies in Marketing Project

Optional, choose 2 from:

  • Entrepreneurship and Small Business Ventures
  • Internet Marketing
  • Business Ethics, Environmental Sustainability and Governance
  • Brand Management
Entry Requirements
  • GPA 5.0 or 80%

    75% is required in any specific subjects that are stated in GCE A-level entry requirements above.

  • IELTS: 6.5 (min 5.5 in all areas)
  • Pearson: 58 (51 in all subscores)
  • BrunELT: 65% (min 55% in all areas)
Foundation Campus
No Foundation
Course Option
Course Duration: 4 years
Course Fee:  16200.00
Course Level: 
Application Deadline 
International Student:   (15,July)
Location
Country:  UNITED KINGDOM
Campus Location:  Brunel University London, Kingston Lane Uxbridge Middlesex UB8 3PH
Intake Deadline
SEPTEMBER