ULSTER UNIVERSITY

International Travel and Tourism Management

BSc (Hons)  |  Placement Year:   Yes

International Travel and Tourism Management is for those who are passionate about travel, tourism, and who thrive in a fast paced and dynamic environment. It is for those who aspire to work professionally in this exciting and expanding industry and who wish to learn all aspects from understanding tourism and the tourist, to developing and enhancing creativity and innovation through digital media to key managerial functions required to work in this challenging and rewarding industry. The programme is characterised by its forward thinking components with emphasis placed on the development of skills, knowledge and theoretical concepts to meet the 21st century needs of a management role in the travel and tourism industry.

Programme description

International Travel and Tourism Management is for those who are passionate about travel, tourism, and who thrive in a fast paced and dynamic environment. It is for those who aspire to work professionally in this exciting and expanding industry and who wish to learn all aspects from understanding tourism and the tourist, to developing and enhancing creativity and innovation through digital media to key managerial functions required to work in this challenging and rewarding industry. The programme is characterised by its forward thinking components with emphasis placed on the development of skills, knowledge and theoretical concepts to meet the 21st century needs of a management role in the travel and tourism industry.

Key Modules

This qualification offers a world of opportunities in terms of career options in one of the world’s largest and fastest growing industries. The travel and tourism industry is composed of a diverse range of sectors and employers including national tourist organisations, airlines, visitor attractions (theme/amusement parks, natural landscape sites, castles, museums), tour operators, event venues, ferry/cruise companies, airport operations and management. You also have the opportunity to pursue avenues such as teaching, lecturing, training, research and consultancy in relation to tourism.

Alternatively you have the option after completion to progress on to postgraduate study on programmes such as the MSc International Event Management, MSc International Tourism Management and MSc International Hospitality Management.

Module & Subject

Year one

Contemporary Tourism

Year: 1

 

This module provides students with an overview of trends and challenges that currently affect the tourism industry. Tourist motivation, customer profiles, activities, attractions, economic, technological and political factors, and their impacts on domestic and international travel are discussed. Students are made aware that tourism has continued to develop and evolve through time, and many current trends will wane as new ones emerge.

 

Global Travel Destinations

Year: 1

 

This module explores the major tourist destinations of the world, and examines principal geographic features and concepts relating to aspects such as tourist motivation and destination success. It also introduces the student to the travel trade sector of the industry and its core functions, together with key legal aspects.

 

Study and Employability Skills

Year: 1

 

This module is intended to introduce and develop the skills and fundamental research required of the student by university-level study. It will enable the student to conduct relevant research, communicate their work effectively both orally and in written form and enable the student to be competent in the use of a number of IT programmes.

 

Introduction to Management

Year: 1

 

This module examines the theories of management and applies these to the practice of organisational management. It's an introductory module which will familiarise students with the nature and scope of management. It examines the development of management theories and the impact of the external and internal environments on effective professional management. Issues such as methods of improving organisational effectiveness, leadership, team building and motivation are studied.

 

Introduction to Leisure and Tourism

Year: 1

 

This introductory module introduces students to the key concepts involved in the study of leisure and tourism, including definition, historical development, supply and demand, impacts, current and future challenges facing leisure and tourism.

 

Consumer Behaviour

Year: 1

This module is optional

 

The principles of consumer behaviour and consumer decision-making are explained using the media of the food, tourism, event and service industries to enable the students to gain an understanding of the principles and theories. This module highlights the importance of consumer orientation in today's economy.

 

Food Tourism, Festivals and Events

Year: 1

This module is optional

 

This module provides students with an overview of the diverse range of food tours, festivals and events that destinations can harness to diversify their tourism product offering and, therefore, increase their competitiveness. Food is a key part of all cultures, a major element of global intangible heritage and an increasingly important attraction for tourists. So therefore, it is important that students are aware of how food festivals, wine and other beverages tasting trails, cooking experiences and competitions, open farms, factories and food markets can contribute to enhance the tourist experience.

 

Year two

People Management

Year: 2

 

Managing People is an important part of all managers' jobs whether they are Line Managers or Human Resource (HR) specialists. Successful management and leadership can make a significant difference to the performance of teams and individuals and to the achievement of organisational objectives. This module is designed to provide students with an introduction to people management strategies which can help achieve high performance within the service industry.

 

Accounting Studies

Year: 2

 

This module focuses on managerial decision making for both SMEs and larger corporations in the tourism and hospitality sectors. The content includes costing, budgeting, investment appraisal and working capital management. The student will be expected to apply knowledge to the decision-making process and discuss alternatives relevant to the range of service industries studied by students within the Department of Hospitality and Tourism Management.

 

Business Research Methods

Year: 2

 

The module will develop and enhance the student's ability to carry out appropriate research, process data and utilise effectively the latest ICT packages and applications relevant to their course and their chosen business field.

 

Marketing for Services

Year: 2

 

This module introduces and explores key areas of marketing theory and their application to the services industry. The module defines services marketing and examines the development of the marketing concept, the marketing environment and key aspects of services marketing including segmentation, consumer behaviour, marketing research, the marketing mix and through assessment provides students with the opportunity to actually apply these concepts to current services industry situations.

 

Transportation Operations in Tourism

Year: 2

 

The module provides the student with a comprehensive introduction to land, sea and air transportation issues and explains the role the different modes of transport play in relation to tourism. The module is also designed to equip students with the appropriate skills associated with key supervisory functions in travel companies to ensure vocational understanding relevant for potential employment.

 

Landscape Change and Tourism

Year: 2

This module is optional

 

This module reviews the impacts of tourism as found across a range of tourism settings, addressing economic, social/cultural and environmental impacts. The module looks in-depth at the relationship between tourism and landscape.

 

Corporate Events

Year: 2

This module is optional

 

This module introduces students to the business of corporate events. The nature of corporate events are explored together with the factors and professional skills needed for the successful event planning and implementation of a corporate event. Students create their own event. The module distinguishes corporate events from events as such and enhances understanding for students wishing to follow a career in the corporate events industry.

 

Year three

Placement

Year: 3

This module is optional

 

Placement provides students with 48 weeks of professional work experience. It provides an opportunity for students to gain a knowledge and understanding of the employment context of their academic discipline and will enable each student to satisfy specific learning outcomes based on organisational, course and personal development needs.

 

Study Abroad

Year: 3

This module is optional

 

The Study Abroad option is a complement to and an extension of the work engaged in at the University and provides the opportunity for each student to enhance specific learning objectives by studying of an institution in a different cultural and educational environment.

 

Year four

Festivals, Events and Cultural Tourism

Year: 4

 

This module develops the specialist study area of festivals, events and cultural tourism, providing the student with an appreciation of cultural tourism and the role of festivals and events within that domain, the main elements making up the cultural tourism product and key issues in the marketing, management and development of festivals, events and cultural tourism.

 

Tourism Planning, Development and Management

Year: 4

 

This module provides students with an advanced understanding of tourism planning, development and management. It provides students in their final year of their degree with an appreciation of the difficulties associated with planning, developing and managing tourism at varying scales and for certain niche products and markets, all often in the face of externalities that the tourism industry has limited control over.

 

eBusiness Strategy

Year: 4

 

The module explores the current importance and future potential of the internet and digital media to business success in the various sectors of travel/tourism and leisure/events management. It deals with planning, development and marketing of such enterprises in today's evolving electronic marketplace and seeks to develop student skills with regard to digital creativity and innovation from a strategic perspective to aid in future employability.

 

Contemporary Issues in Leisure, Tourism and Events

Year: 4

 

This module provides students with an opportunity to research, discuss and analyse current issues in leisure, tourism and events. Lectures and seminars provide an overview of key issues but the module also has a research emphasis and students are expected to research a current issue. Although students are not allowed to use the same title this module does provide a foundation for the research paper which is an optional module in the second semester.

 

Services in Context

Year: 4

This module is optional

 

As organisations seeks to create value with the consumer, future managers must have an in-depth understanding of the services provision within the contemporary business environment. The module provides an understanding and awareness of contemporary developments across three key services sectors, finance, retail and tourism. These sectors are explored in relation to emergent challenges in effective services delivery.

 

The Business Plan

Year: 4

This module is optional

 

In this module students are engaged in practical entrepreneurship and will develop their knowledge of entrepreneurship and the entrepreneurial process. This will be evidenced through the development of a business plan for new venture creation, enterprise development, project management or a community based development project.

 

Managing Talent and Productivity

Year: 4

This module is optional

 

The contemporary workplace is changing and there has probably never been a more challenging time to be in Human Resources (HR) or be responsible for managing people. Human Resource teams and Line Managers have a major role to play in driving performance and achieving competitive advantage. This module provides an opportunity for students to acquire the necessary knowledge and skills needed to help attract, manage and retain the best talent nationally and internationally.

 

Research Paper

Year: 4

This module is optional

 

This module will assess the student's ability to carry out appropriate academic research, process data and utilize effectively the latest IT applications to provide an independent researched piece of work relevant to their course and their chosen industry.

 

Management Accounting

Year: 4

This module is optional

 

This module focuses on managerial decision making for both SMEs and larger corporations in the tourism and hospitality sectors. The content includes costing, budgeting, investment appraisal and working capital management. The student will be expected to apply knowledge to the decision-making process and discuss alternatives relevant to the range of service industries studied by students within the Department of Hospitality and Tourism Management.

 

Services Marketing Management

Year: 4

This module is optional

 

This module examines and expands on the principle concepts and theories of marketing and their practical application to services marketing management. It is a module that builds on the Marketing for Services module. Issues include the management of the marketing concept, marketing environments, planning, research application and techniques, segmentation, the marketing mix and e-marketing within specific businesses at a local, national and international level as they apply to the services marketing management function.

Entry Requirements

A level:

The A Level requirement for this course is BCC - BBB.

Applicants may be able to satisfy the requirement for one A-Level B or C grade by substituting a combination of alternative qualifications to the same standard as defined by UCAS.

Access to Higher Education (HE):

Overall Access profile 60% - 70%.

GCSE:

For full-time study, you must satisfy the General Entrance Requirements for admission to a first degree course and hold a GCSE pass in English Language and Mathematics at grade C or above (or equivalent).

Essential Skills Level 2 Mathematics will be accepted as equivalent to GCSE Maths.

Essential Skills Level 2 Communication will be accepted as equivalent to GCSE English.

  • English language requirements for international applicants
    The minimum requirement for this course is Academic IELTS 6.0 with no band score less than 5.5. Trinity ISE: Pass at level III also meets this requirement for Tier 4 visa purposes.
  • Ulster recognises a number of other English language tests and comparable IELTS equivalent scores.

 

Foundation Campus
Pathway Foundation Campus: BANGOR UNIVERSITY Bangor
Course Option
Course Duration: 4 years
Course Fee:  13680.00
Course Level: 
Application Deadline 
International Student:   (15,July)
Location
Country:  UNITED KINGDOM
Campus Location:  Coleraine campus, Ulster University, Cromore Road, Coleraine, County Londonderry, BT52 1SA, uk
Intake Deadline
SEPTEMBER