ULSTER UNIVERSITY

Accounting and Marketing

BSc (Hons)  |  Placement Year:   Yes

This course meets the needs of those wishing to pursue a career in business with an interest in accounting and marketing as specialist areas. The programme allows students to combine two of the principle subject areas from the business arena and to develop the skills and expertise necessary for an aspiring professional career in accounting or marketing. In addition it provides the basis for graduates wishing to take a postgraduate programme up to doctoral level.

The programme seeks to provide the key business knowledge and skills essential for a graduate, seeking a managerial career in general business or a specialist interest in accounting and/or marketing.

The development of relevant employability skills is at the core of the BSc Hons Accounting and Marketing degree and a variety of opportunities exist within the programme, and its modules, to develop such skills. These skills include creative thinking; project management; strategic planning; business start-up; problem-solving; and interpersonal skills, as well as specific accounting and marketing skills.

Programme description

This course meets the needs of those wishing to pursue a career in business with an interest in accounting and marketing as specialist areas. The programme allows students to combine two of the principle subject areas from the business arena and to develop the skills and expertise necessary for an aspiring professional career in accounting or marketing. In addition it provides the basis for graduates wishing to take a postgraduate programme up to doctoral level.

The programme seeks to provide the key business knowledge and skills essential for a graduate, seeking a managerial career in general business or a specialist interest in accounting and/or marketing.

The development of relevant employability skills is at the core of the BSc Hons Accounting and Marketing degree and a variety of opportunities exist within the programme, and its modules, to develop such skills. These skills include creative thinking; project management; strategic planning; business start-up; problem-solving; and interpersonal skills, as well as specific accounting and marketing skills.

Key Modules

Graduates are well placed for a management career in the business arena or to take advantage of the increased opportunities in the public sector. Depending on the accounting and/or marketing choice of business specialism, graduates will have generic skills in management functions, particularly accounting, finance and project management, and specific specialist skills in accounting and marketing. Graduates may also proceed to postgraduate study or research in related areas. Throughout the course, students will be encouraged to develop their personal skills and abilities in order to maximise their career potential.

Module & Subject

Year one
Introduction to Financial Accounting

Year: 1

Status: C

The module establishes a strong foundation for students as they undertake the study of accounting. As such, the module identifies, develops and assesses a range of skills that are important within the context of preparing financial statements, undertaking financial reporting and performing detailed analyses supporting aspects of the internal financial management of a business entity.

Principles of Management

Year: 1

Status: C

This module introduces students to the essentials of management and organisation and cognate topics, including the business environment, business ethics, motivation, problem solving and decision making, planning, labour relations, bureaucracy, teamwork, and leadership.

Academic and Career Enhancement skills

Year: 1

Status: C

The module establishes a solid foundation for students as they make the transition to become effective learners at third level. As such, the module identifies, develops and assesses a range of skills that are important for academic achievement. In this module, student learning, progression and achievement is closely monitored and supported by the module coordinator.

The Economic Environment of Business

Year: 1

Status: C

This module introduces students to the fundamental concepts and principles of economics and provides an essential underpinning for more advanced study of economics and economic issues.

Principles of Marketing

Year: 1

Status: C

The purpose of this module is to provide students with an understanding of the array of issues, which must be considered in relation to marketing activities. The module specifically provides students with understanding of the key principles and concepts of marketing to allow further learning of this strategic important area in the future.

Year two

Financial Accounting I

Year: 2

Status: C

The form and content of published financial statements; profit and loss account; balance sheet; cash flow statements; introduction to group accounts; analysis and interpretation of financial statements; regulatory framework of accounting.

Management Accounting I

Year: 2

Status: C

An important role of management accounting is to present accounting information to assist managers to plan, make decisions and measure performance. Key elements of practice in the discipline include approaches to costing, use of management accounting information, absorption costing, marginal costing, breakeven analysis, decision making, budgeting, standard costing, variance analysis, investment appraisal, statistical approaches, activity based costing and ethical issues.

Professional Credibility

Year: 2

Status: C

This module is designed to provide students with the necessary tool kit to lead their own professional credibility, during and after their under graduate study. It will provide an interactive and experiential learning environment for students whereby they can learn about the kind of business leader they want to become and how to achieve this

Business Law

Year: 2

Status: C

The module deals with the main principles of the law of contract and law of tort as well as providing explanations of the legal structures within which businesses operate. These legal formats of business organizations are critically explored as are the methods whereby businesses are managed and analysed and how the external environment, in terms of legal regulation, impacts on the operation of businesses. The topics under examination provide a solid framework for understanding of the legal basis in which businesses operate and enable students to undertake further study of related Business Studies subjects.

Marketing Communications

Year: 2

Status: C

This module aims to give students an understanding of marketing communications in the marketplace, and its role within organizations. The module builds on knowledge from the Marketing (MKT301) module and focuses on the significance of marketing communications in contemporary marketing practice, especially in relation to brand building. It examines the tools and focus of marketing communications and demonstrates how these elements work together to create an integrated marketing communications strategy. Finally it addresses emerging relationships with new media and its impact on traditional forms of marketing communications. ?

Consumer Behaviour

Year: 2

Status: C

In the course of this module, students will develop an understanding of, and the ability to use, the core theories and techniques underpinning Consumer Behaviour; stemming from the economic and philosophical constructs of consumer behaviour, through to contemporary consumer research techniques.

Year three

Personal Taxation and VAT

Year: 3

Status: C

This module provides an insight into the economic, legal and practical background to the UK taxation system and its application to business decisions.

Management Accounting II

Year: 3

Status: C

This module traces the development of management accounting theory and practice in the context of change in the modern business environment. The module examines the social, technological and international challenges to management accounting.

Financial Accounting II

Year: 3

Status: C

The nature and purpose of accounting theory; the role of accounting regulation including the development of the latest accounting standards; contemporary issues in accounting; recent and future trends in financial reporting; accounting for transactions in financial statements and group financial statements.

Marketing management

Year: 3

Status: C

This module builds on the principles of marketing, marketing communication and marketing research modules and takes these aspects further into the processes involved in the management of marketing in organisations. It marks a significant shift in the development of students as marketers. This module not only invites students to explore cutting edge issues important to marketing practice but also to explore aspects of marketing practice.

Digital Strategy

Year: 3

Status: C

The module aims to explore a range of contemporary issues facing marketing practitioners operating in a digital world. Teaching provided will allow students to fully appreciate the impact and influence of the dynamic digital landscape upon marketing strategy.

Year four

Services Marketing

Year: 4

Status: C

The service sector is providing the highest rate of employment opportunities within all of the EU countries. This module will provide students with an understanding of how marketing theory differs for this sector and the unique challenges facing services marketers and managers alongside the application of relevant service theory in practice.

 

 

Entry Requirements

A level:

The A Level requirement for this course is BBB- BCC.

Applicants may be able to satisfy the requirement for one A-Level B or C grade by substituting a combination of alternative qualifications to the same standard as defined by UCAS.

 

 

Access to Higher Education (HE):

Overall Access profile 70%.

GCSE:

For full-time study, you must satisfy the General Entrance Requirements for admission to a first degree course and hold a GCSE pass in English Language and Mathematics at grade C or above (or equivalent).

Essential Skills Level 2 Mathematics will be accepted as equivalent to GCSE Maths.

Essential Skills Level 2 Communication will be accepted as equivalent to GCSE English.

 

  • English language requirements for international applicants
    The minimum requirement for this course is Academic IELTS 6.0 with no band score less than 5.5. Trinity ISE: Pass at level III also meets this requirement for Tier 4 visa purposes.
  • Ulster recognises a number of other English language tests and comparable IELTS equivalent scores.

 

Course Option
Course Duration: 4 years
Course Fee:  13680.00
Course Level: 
Application Deadline 
International Student:   (15,July)
Location
Country:  UNITED KINGDOM
Campus Location:  Magee campus, Ulster University, Cromore Road, Coleraine, County Londonderry, BT52 1SA, uk
Intake Deadline
SEPTEMBER